4 September 2020
Radio listeners in Melbourne and the Mornington Peninsula have a new radio station to listen to. More accurately, it’s an old station reborn.
3MP is back, combining elements of its rich and colourful Melbourne and Peninsula radio history.
3MP disappeared from our radios for the last few years, with 1377 kHz being used for other stations and formats. However 3MP’s past listeners are celebrating its return to music 24 hours a day, heard not only on 1377 AM but also with the clear stereo digital quality of DAB+.
3MP began life in 1976 from studios in Frankston’s Bayside Shopping Centre to serve Melbourne, but with a particular emphasis on the Mornington Peninsula. ‘Bay City Radio’ was a hit across the city but most especially in the bayside suburbs and right around to Portsea.
Still in the pre-FM days, 3MP brought new life to Melbourne radio when it burst onto the airwaves with announcers including Dean Matters, Brian Bury and ‘Baby John’ Burgess playing hits like ABBA’s Dancing Queen and Sherbet’s Howzat, and challenging the top-rating 3XY. Then by the mid-80s, new FM stations were changing Melbourne listening habits. So when 3AK abandoned its easy listening format, 3MP ran with it for the next 20 years.
3MP didn’t exist in the Bang a Gong years (1967-1974) but the station’s present day playlist is full of hits from that era by artists like Carole King, Elton John, Elvis, Roberta Flack, Stevie Wonder, The Carpenters and The 5th Dimension.
Today’s reborn 3MP, under new owners ACE Radio, combines a return to ‘Easy Music’ with a focus on the Mornington Peninsula. Among hits from the 60s, 70s and 80s is news, traffic, weather and Peninsula info.
3MP has put-together a fresh line-up of experienced radio presenters. Jon Vertigan and Julie Strini start the weekday line-up with 3MP’s Easy Breakfast. Emily Canning and Cathy Jubb continue through 3MP’s daytime, with Emma Clark at night and Grant Johnstone on weekends.
Listeners across Melbourne and the Mornington Peninsula and Westernport areas can hear 3MP on 1377 AM and DAB+. However anyone, anywhere can hear the easy music at 3MP.com.au, and via iHeartRadio and RadioApp. 3MP is also on Facebook.